top of page

Profitability Made Simple

Proven strategies from the man who has rescued 77 businesses.

  • Implement Practical Steps

  • Lead Your Team Well

  • Fail-proof Your Business

“I would advise any business owner, whether times are troubled or prosperous, to study and apply the lessons Bob demonstrates.”

-T. Boone Pickens

What does it take to Strengthen a Business?

If anyone knows, it’s Bob Bethel. For over 50 years, Bob has made a habit of taking over completely broke, failing businesses and making them profitable. The trick to turning the tables for 77 companies across multiple industries has been the same.

His book, Strengthen Your Business, doesn’t contain “Hype”, Ratios, Concepts, or Theory, but instead practical steps that can be implemented in any business today, right now, without cost.


-Bob Bethel

Turning around a failing business can feel like trying to stop a runaway train. But no matter what industry you’re in, becoming profitable isn’t impossible. In fact, it isn’t even complex. Companies in any field can be revived – and Bob Bethel can show you how.

Sign up for Bob’s newsletter to get a free excerpt from Strengthen Your Business!

Stay up-to-date with all that is happening in Bob’s world: news & events, speaking engagements, business tips and more!

Thanks for submitting!

Free Excerpt


"I have known Bob all his life. Bob cleaned up several businesses that Glen Roberts and I owned twenty-five years ago. He returned all of them to profitability. He knows how to make a profit. He works well with bankers on problem loans. You will be pleased with his performance."

Jeff Dyer

Chairman, First American National Bank Knoxville, Tennessee, and former Tennessee Banking Commissioner



Strengthening businesses is a part of Bob Bethel’s DNA, and he uses that passion on a daily basis by offering a variety of services for business owners.


Interested in having Bob speak at your next event, retreat or banquet? Whether it is a crowd of 10 or 1,000, Bob is sure to offer valuable insight, entertain and make your gathering a success.


Business Consulting

Whether your business is thriving or sinking, Bob’s business consulting services can help get your company to the next level. Customers have the option to do on-site consultation or by phone. No matter if you are an emerging entrepreneur or a small- to medium-sized business, Bob will take the time to research and provide valuable feedback to help strengthen your business.


A workshop event is a great way for clients with multiple locations to come together and learn the techniques laid out in Strengthen Your Business. The perfect setting for franchises, banks, and larger companies with multiple fronts and management levels, the workshop will allow for the entire company to be on the same page.

bottom of page